Election 2010 Direct-Mail Analysis

As the campaign season kicked into high gear in the fall, the urgency of raising last-minute funds was communicated with another classic direct-mail technique: the "express" envelope. For example, the Democratic Congressional Campaign Committee mailed an orange-and-white "Express Courier Service" No. 10, with a letter inside from House Speaker Nancy Pelosi (Who's Mailing What Archive code #608-171855-1009A). A 6-inch-by-9-inch "Expedited Delivery Pak" was mailed by the DNC and included a flattering plea from President Obama to a "loyal and true friend" for funds needed in the waning days before the election (Who's Mailing What Archive code #608-173651-1010A).