Election 2010 Direct-Mail Analysis, Part 2

[Editor's note: This is part 2 of a two-part analysis. View part 1 here.]

If the 2008 election was about hope and change, the 2010 midterm campaign, judging by its direct mail, was mostly focused on anger. That's the most obvious takeaway based on a review of the fundraising appeals and campaign fliers we saw during the year. Whether directed at President Obama, or at congressional leaders Harry Reid and Nancy Pelosi, this emotional touchpoint dominated political mail like it hasn't since the days of Bill Clinton.