Election 2010 Direct-Mail Analysis, Part 2

The biggest story out of the election season was the success of some Republican candidates in riding the wave of "Tea Party" anger toward government. "America literally cannot survive if we stay on this road," cautioned Delaware Senate nominee Christine O'Donnell (Who's Mailing What Archive code #608-718210-1010). And although Tea Party candidates met with mixed success at the polls, the mainstream GOP "stole smart" in using some of that same red-meat rhetoric in its mailings.