Election 2010 political direct mail and social media analysis

By Paul Bobnak

A leaflet from Connecticut Senate candidate Linda McMahon targets the disaffection with the economy and federal government: "Connecticut families are hurting. DOES WASHINGTON CARE?" (Who's Mailing What Archive code #608-718137-1009B). Another flier, this from the Republican Party of Pennsylvania, targets the Democratic Senate candidate: "Joe Sestak has bailed out everyone but us" (Who's Mailing What Archive code 608-718213-1010A).