Electronic Communications Pays Off: How to Get Returns

8. Provide a daily update about your organization on Twitter. This is another way in which people who might never visit your site can be kept aware of your cause, and it allows you to link back to your giving page.

9. Bring it all together in one CRM or database system. The database is the engine room behind all of your supporter communications. If you don’t track the history of your communications in a central place, along with the history of support from each donor, you will rapidly create huge problems for yourself in managing future communications. This could potentially offend loyal supporters with inappropriate information and make it impossible for you to find useful constituent information.