Electronic Communications Pays Off: How to Get Returns

This shouldn’t come as a surprise. Whatever the medium, it’s communicating the need that matters. The ask comes later.

Nonprofits have invested a lot in electronic communications and so-called new media in the hope of future returns, but the truth is that many organizations have yet to see the full benefit of the digital age. Of course, technology is constantly evolving, and what was difficult and expensive yesterday is easier today — and may be redundant tomorrow. But surely now is the time when that technology has to pay off. Here are some tips that will help you get those returns: