Electronic Communications Pays Off: How to Get Returns
5. Offer Web 2.0 features on your site. Open up parts of your site so that content, such as videos, blogs and photos, can be created and shared by visitors. Web 2.0 sites can rapidly increase traffic, buy-in and presence on search engines.
6. Get your supporters to wear fundraising badges. This can be on their Facebook or MySpace pages, where friends will see it and possibly click through to either your main Web site or to that donor’s personalized fundraising microsite.
- People:
- Robin Fisk
- Places:
- Alexandria, Va.
- London
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