Easier Said Than Done: Elements of a Great Fundraising Offer

When you raise funds, you're selling a "warm glow." Fulfillment of a religious or social obligation. A sense of significance. The most tangible thing you have to offer is a tax break, which most donors actually don't care about very much. To get right down to it, you're selling almost nothing.

You can accomplish this tall order by creating a powerful fundraising offer — a call to action that will make donors look beyond the intangibility of what they're buying and happily reach for their checkbooks anyway.