Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
● Negative consequences of failure to act. If it's a matter of life or death, don't shy away from that. If it's something less than that, make it seem as dire as you can.
5. Context
Hardly any of your donors are specialists in your mission. That's why a good fundraising offer doesn't require special knowledge to understand. You should be able to state the offer in one sentence. One sentence that avoids professional jargon. One sentence of regular, colloquial language that uses ordinary examples and everyday expressions. Don't get caught up in the methodology of your solution.
- Companies:
- Merkle
- People Magazine
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