Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
6. Donor benefits
I know I said fundraising is selling nearly nothing. That's not strictly true. Giving has a ton of benefits for givers. Donors are well aware of most of these benefits, but it never hurts to remind them of the good things that will come back to them as a result of giving, such as:
- Companies:
- Merkle
- People Magazine
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