Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
● Giving will make it possible for us to continue to serve you or others like you.
● Giving will help make the world or our community a better place.
● Giving is obedient to your Scriptures. (Don't worry, it's obedient to all of them.)
● Giving will make you feel good.
● Giving is tax-deductible.
7. Emotion
Here's the hardest part. You can have all your facts lined up like a well-disciplined army, but you'll hardly motivate anyone to give unless you connect at the heart level.
- Companies:
- Merkle
- People Magazine
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