Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
Like it or not, we human beings make virtually all our decisions with our emotions. Then we circle back with our rational minds to either justify or talk ourselves out of our emotional decisions. This is a biochemical fact. When you ignore it, your fundraising suffers.
If you're having trouble believing me, try this thought experiment: What would galvanize you to a quicker and stronger action — a toddler heading straight for a busy street or a whitepaper about the rate of childhood traffic injuries and fatalities?
- Companies:
- Merkle
- People Magazine
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