Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
The whitepaper is about a bigger problem than the single toddler, right? Shouldn't it stir you to move even more? Of course not. That's the power of emotion.
You can't educate a donor into giving. Having an airtight, rational case for your offer will get you nowhere until you can bring a tear to the donor's eye.
- Companies:
- Merkle
- People Magazine
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