Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
I realize these seven steps are a significant challenge. But when you successfully bring them together, you'll have a great fundraising offer.
Jeff Brooks is creative director at Merkle (merkleinc.com). Reach him at jbrooks@merkleinc.com
- Companies:
- Merkle
- People Magazine
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