Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
The best fundraising offers have these seven elements:
1. A problem
Something isn't right in the world. Something's missing. Somebody is hungry, sick or lost. A situation needs to change. Maybe it's more of an opportunity than a problem: Something great can happen if we take action.
You must use every creative and imaginative tool at your disposal to help donors see the problem as real, believable and threatening. It should seem big — but not so big that it looks hopeless. Most of all, the problem has to be straightforward and easy to visualize.
- Companies:
- Merkle
- People Magazine
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