Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
If the problem is hunger, the solution should be food — even if your organizational goals center around economic empowerment, civil society, or anything similarly lofty and abstract. Remember, those things are effective at eliminating hunger because they result in food. Most donors aren't going to follow the winding trail that leads from civil society to a child rescued from death's grip. And why should they? Do you know how your cell phone works, or do you just want it to work?
- Companies:
- Merkle
- People Magazine
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