Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
3. Cost
The best offers connect the problem/solution to the donor's pocketbook. That plays out in three important ways:
● It's specific and tangible. That can be anything from a meal that costs $1.79 to specific research that can continue with a gift of $25. The more concrete cost almost always works better.
- Companies:
- Merkle
- People Magazine
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