Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
● It's the right size for the donor. If a donor has given you $25, asking for $1,000 is unlikely to work. So is asking a $1,000 donor to give $25.
● It's a good deal. Everyone loves a bargain. The best offers meet that need by giving donors "bang for the buck." (That exact phrase has been brought up by donors in virtually every nonprofit focus group I've observed.) Whatever the cost of the offer, it has to seem amazingly low for what it accomplishes.
- Companies:
- Merkle
- People Magazine
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