Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
4. Urgency
Give your donor specific reasons not to delay her response. If a donor puts the decision aside for later, the chance of it happening drops dramatically. If you did a good job describing the problem (see element No. 1),
you already have a lot of urgency. Make sure to
complete that with things like:
- Companies:
- Merkle
- People Magazine
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