Easier Said Than Done: Elements of a Great Fundraising Offer
You aren’t offering anything tangible, so your case has to be pretty powerful.
● A meaningful deadline for response. Maybe a window of opportunity will close. Maybe the problem will get a lot worse. The more real, connected to the problem and nonarbitrary your deadline is, the better.
● A holiday or other seasonal reason to respond on time. Christmas gifts delivered in time for Christmas are much more motivating than ordinary gifts at any old time.
- Companies:
- Merkle
- People Magazine
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