Retention? Enough Already!

Before you let the next person into your life who wants to sell you the latest and greatest silver bullet that will increase your retention rates, please do yourself a favor and just say “no.”

Don’t get me wrong — I prioritize optimizing retention rates as much as the next fundraiser. But I’m sick and tired of all of the money nonprofits throw away on the newest, best, magical survey, model, theory or sales pitch that comes their way. A lot of folks are in a frenzy about declining retention rates — and many of them make a living trying to keep the rest of us in a continued state of turmoil over comparing our retention rates to the nonprofit across the street or the person sitting next to us at the conference we’re attending.