Retention? Enough Already!
Whoa! Wait … what? Put down your pitchfork — no one's saying it's unimportant.
Your file of baby boomers behaves now just like it told you it would in 1999. War, stock market crashes, world disasters, a recession, four presidential elections and a host of other things that have happened outside of your control have not changed the one thing donors want most. They want you to be accountable in how you spend their money. Go figure.
Retention tips of the month
Your donors want to love you as much today as they did when they made those first gifts. So, what are my retention tips of the month?
- Companies:
- Craver, Mathews, Smith & Co.
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