Retention? Enough Already!
Whoa! Wait … what? Put down your pitchfork — no one's saying it's unimportant.
Sometimes, the silver bullet is just good, old-fashioned fundraising.
Ellen Cobb Church is CEO at Craver, Mathews, Smith & Co. and a member of the FundRaising Success Editorial Advisory Board. Reach her at ellenc@cms1.com or on Twitter at @ecobbchurch
- Companies:
- Craver, Mathews, Smith & Co.
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