Retention? Enough Already!
Whoa! Wait … what? Put down your pitchfork — no one's saying it's unimportant.
We get it — retention rates as a whole could be better, and increasing retention is an easy sell. Who doesn’t want to increase their retention? We read about it. We talk about it. We watch people wring their hands over it.
The funny thing is, a lot of the cures I have read about or heard people talking about don’t have ROI attached to them. (I believe retention starts with your acquisition and acknowledgment programs, but that’s for another column.) Many of the things you’re hearing about or being sold on are most likely just promises of things that will happen if you:
- Companies:
- Craver, Mathews, Smith & Co.
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