Retention? Enough Already!
Whoa! Wait … what? Put down your pitchfork — no one's saying it's unimportant.
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They can’t promise quantitative results, but they promise that if you only do these things your retention rates will go up, the sun will shine, you will get a raise and life will never be the same. Or not. Oh, and because there is no projection attached to these magical methods, don’t hold the person who sold you on it accountable — because your failure is not his or her fault. It’s yours because you didn’t send the email to the man over 55 while he was eating plums.
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Ellen Cobb Church
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