Retention? Enough Already!
Whoa! Wait … what? Put down your pitchfork — no one's saying it's unimportant.
We knew this was coming
Let’s face it: We all want a healthy file, and we all want loyal donors. In fact, wouldn’t we all love a file full of baby boomers who act like their parents and grandparents when it comes to philanthropy? Oh, the “matures” — the World War II generation of donors that is loyal, trusting, focused and spreading the wealth around to a number of organizations like clockwork. Where did they go wrong in raising the donors of today?
- Companies:
- Craver, Mathews, Smith & Co.
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