Retention? Enough Already!

Now, we have files that mainly comprise baby boomers who give less money to fewer organizations than matures. They (we) are an interesting group and behave exactly like Craver, Mathews, Smith & Co. told you they would in 1999, when we commissioned a study conducted by Peter D. Hart Research Associates titled “Toward 2000 and Beyond: Charitable and Social Change Giving in the New Millennium.” (Thank you, Roger Craver, for your insight in designing this study back in the day.)