Retention? Enough Already!

The participants were donors to progressive nonprofits and charities, but the findings hold true for donors across the board: “While most donors to progressive nonprofits and charities are driven by very powerful motivations — because they truly want to advance a particular cause, help those in need, save lives, and feel that they’re making a difference — they are not simply going to give and hope for the best. Indeed, they are far from complacent about how the organizations that they support are going about the business of advocating for change, communicating their messages, and raising needed funds.”