Embed E-Giving Into Your Organization

Make sure that your online giving system is error-free. Potential donors that confront errors when trying to make a gift online not only will be deterred from giving the gift, they will lose confidence in your organization overall. The key, as with all things in direct fundraising, is testing.

"Test all different types of scenarios. Basically try to break it, and if you can break it in any way, then get it fixed," Pruitt says.