The Next Big Thing

There's a mobile-giving revolution knocking at the door of fundraising in the United States. Internet? E-mail? Old news. Even social media, which hasn't come anywhere near reaching its fundraising potential, already is looking stale in some circles.

Technology happens, and it keeps happening. And people react to it in a number of ways. Give Uppers reach critical mass and refuse to accept innovation. Old-timer Give Uppers use phrases like "dag-gum whatchamajiggers." They pay for things with checks and blow their noses into handkerchiefs. Younger Give Uppers still look for pay phones on city streets, ask for your fax number and take photos that need to be developed. The youngest of the bunch check MySpace every day, don't mess with "the Facebook" and couldn't tell a tweet from a Tootsie Roll.