The Next Big Thing

Finally, there are the Embracers. They have the passion of the Gimmie Gimmie-ers, but tempered with a touch of the Give Uppers' skepticism and the cool consideration of the Wait and See-ers. Closely related are the Integrators — and this is the place where you and your organization need to be. Integrators are Embracers who take it a step further and find a cozy, seamless place for new trends and technologies within the bigger picture of their lives or, in your case, overall fundraising strategy.