Embracing Nonprofit 2.0 in Your Organization
As I prepared for the discussion, I jotted down four key concepts every nonprofit should embrace when thinking about where technology and the nonprofit sector are headed. Adhering to these principles will help your organization succeed with its Web strategy — no matter how basic or advanced it is
Personalize your mission
From companies like Amazon and eBay to nonprofits like National Parkinson Foundation and Clinton Global Initiative — the big winners online have embraced the power of personalization. Saying that people prefer to be recognized and treated like individuals might be stating the obvious, but it doesn’t make it any less true. The organizations that will succeed will be those that transform their mission into personalized experiences for constituents.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
