Embracing Nonprofit 2.0 in Your Organization
Take a look at what your organization is doing online and ask yourself if you’re getting personal. Do you treat constituents like an anonymous mass of unknowns or do you treat them like individuals? Can visitors to your Web site or subscribers to your e-newsletters express their interests and personal preferences? Do you provide content and communication that is meaningful, relevant and individualized? Do you allow volunteers, donors, activists, alumni or other groups to tell their own personal stories online? If not, what are you waiting for? Organizations that have been successful online didn’t adopt a “wait and see” attitude before seizing this important opportunity.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
