Embracing Nonprofit 2.0 in Your Organization
Embrace your frienemies
Some organizations view Web sites like MySpace, Facebook, Flickr and YouTube as competitors. Others view them as valuable outposts on the Internet to attract supporters. What kind of organization are you? In both the online and offline world, there is a constant struggle to build awareness in a sea of competing messages. The organizations that stop viewing external Web sites as competitors and start embracing them as a part of an online strategy will be more successful.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
