Embracing Nonprofit 2.0 in Your Organization
The first step to integrating your channels is to stop seeing the Internet as an alien technology and start seeing it as a more dynamic and cost-effective set of channels to use when interacting with constituents. Blend these new channels together with your traditional channels to improve your results.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
