Embracing the Shift

They wrote: “In a world driven by 24/7 news and information — where change is constant and every idea is announced as ‘the next big thing’ — why focus on the simple notion of just ‘shifting’?

“Not every idea leads to revolution and transformation. Not every innovation is appropriate for every charity or fundraising program. … Our world — and the fundraising landscape — is constantly changing. The change may be slow or subtle but we have to realize we are not working in the same environment of even a year or two ago. Even if we’re doing the right things right, we have to be flexible and nimble.”