Emergent Philanthropists: America's Evolving Ethnic Donor Groups

Consider communications that are bilingual when appropriate. Examples of donors who have made a difference through their modest gifts may prompt others to consider engagement. Because many Hispanics have adopted mainstream investment strategies for their own savings, use language that provides the same sense of resource accumulation at your organization. Allow donors flexibility in the timing and level of their gifts. The concept of regular “annual gifts” has not yet taken root among many donors of Hispanic heritage. Large gift solicitation efforts may need to take on a sense of group giving versus individual giving.