Emergent Philanthropists: America's Evolving Ethnic Donor Groups

Philanthropy is part of the Asian culture, and these individuals give a higher percentage of their annual incomes to charitable causes than Caucasians. Many send money abroad to help family members or make gifts person to person. At home, informal loan associations are common, often to help others get started in business. Because of the private nature of these gifts, celebrations and recognition for charitable donations are neither common nor expected. This generous group gives money, skill and time to help organizations and efforts that enhance their communities; often they seek involvement in the projects or even leadership positions. In return, they expect a high degree of accountability and demand effective use of their funds. Be certain to show the results of mission funding in your communications before you seek larger or additional gifts.