Emergent Philanthropists: America's Evolving Ethnic Donor Groups

Before soliciting large gifts, be certain to involve your prospect in the formative stages of the project. Consider providing more information about the funding details and results expected. Include information that shows your fiscal effectiveness and long-term plans. Major-gift giving is common among Asian-Americans and may represent a large life event as well. When celebrating these more public gifts, recognition is welcomed and provides community awareness as well as a desire to prompt others to make similar gifts.