Emergent Philanthropists: America's Evolving Ethnic Donor Groups

The face of America’s philanthropist is changing. Nonprofit leaders who want to engage a fuller representation of their communities must begin to recognize and invite involvement from these emerging philanthropic ethnic groups. It’s well-known that people respond to people who are similar in look, economic status and values to themselves. Take time to assess the makeup of your leadership and staff; determine if your donor base would benefit from greater involvement with these generous donors; review the visual components of your organizational communications to find out if they represent your community’s changing demographics; and above all, be flexible and welcoming in your fundraising efforts. Be the changing force behind your organization’s open invitation to a new group of affluent emerging philanthropists.