Emergent Philanthropists: America's Evolving Ethnic Donor Groups

Communications should be informational and must provide a sense of accomplishment within the community. Because women tend to be the charitable-giving decision makers in many African-American homes, be certain to highlight gifts and involvement by their peers. The assurance of anonymity, if desired, always should be offered. Solicitations and payment choices that allow cumulative giving options mimic savings patterns employed by many African-Americans. Gifts of impact can be accomplished if structured over multiple years.