Emotional Connection Helps American Cancer Society’s Hope Lodge Reach its Fundraising Goals

The first three components listed above target potential donors of $10,000 or more.

The new visual system is being extended to outdoor signage, print advertising, and campaign displays inside the Hope Lodge lobby. Because of the great initial success of the campaign, ACS has extended it to other lodges around New York State as well.

“In tough economic times we needed a completely new and different approach for our major gifts campaign. CBX provided us with materials that successfully connect potential donors with Hope Lodge, thus increasing the likelihood of a donation,” says Mady Schuman, American Cancer Society senior vice president, campaign and leadership giving, “It was also an added bonus for CBX to design the Hope Lodge collateral pieces pro bono thus giving us more flexibility in our budget to respond to the needs of Hope Lodge services.”

About CBX
CBX is a strategic branding consultancy specializing in corporate identity, consumer branding and retail. The company was founded in 2003 and has a client base that includes Johnson & Johnson, Del Monte, General Mills, Kimberly Clark and Petro China. In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis and, with the CBX Worldwide Partnership has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Amsterdam.

About Hope Lodge
Hope Lodge New York City is one of 28 American Cancer Society Hope Lodges located near major cancer centers throughout the nation. With seven additional lodges in development, the ACS plans to extend the Hope Lodge network to more than 50 locations by 2015.