Can You Smell the Change?

Smell the smoke

Do you keep your nostrils on full alert for possible signs of smouldering that could turn into a burning platform? In China I told 70 senior Red Cross officials the news they're losing market share in some key income areas. The loss wasn't much — in one case a mere 0.7 percent over three years. But if the market in question is the $120 billion global governmental development budget — well, that's a very smoky smell. (Do the math.)