Engage Conference Spotlight: Major Gifts: The Art, the Heart, the Ask and the Attitude

Major gifts are a major boon for any fundraising program. And while that doesn't mean smaller donations have a smaller impact — far from it — every fundraiser dreams of securing that transformative major gift.

In the October 2008 edition of FundRaising Success, F. Duke Haddad, executive director of development of the Salvation Army, Indiana Division and senior principal consultant at G. J. Mongon & Co., as well as author of the Pay It Forward blog, took at a look at the anatomy of a major-gifts ask in his article, "Major Gifts: The Art, the Heart, the Ask and the Attitude." It's a great primer for any fundraiser looking to make a major-gift ask from a major donor.