Engage Conference Spotlight: 3 Things Your Donor Doesn’t Give a Hoot About

Thus, you should avoid focusing on things your donor really doesn't have any interest in. With that in mind, here are "Three Things Your Donor Doesn't Give a Hoot About," from Willis Turner, senior copywriter at Huntsinger & Jeffer:

1. You
2. The cool stuff you've done
3. The cool people you know

Turner will lead the "Creative, Effective Fundraising Copy" roundtables at the second annual Engage Conference.