Engage Conference Spotlight: 3 Steps to Friendlier Fundraising Websites

Kivi Leroux Miller, president of Nonprofit Marketing Guide, provided "3 Steps to Friendlier Fundraising Websites" in the January issue of FundRaising Success:

1. Write in the second person as much as possible.
2. Create a friendly, plain-English style guide.
3. Find your voice in the communications of others.

Leroux Miller is the keynote speaker at the second annual Engage Conference. Her session, "Content Marketing: The Next Level in Donor Engagement," will kick off the event, and she'll also facilitate roundtables on content marketing.