Engage Conference Spotlight: 5 Ways to Get Personal and Get Relevant

Go to any fundraising conference, read any fundraising blog or just talk to any fundraising peers and you'll hear a familiar refrain: "Fundraising is all about relationships." And of course, that is absolutely true.

But what are the keys to building relationships? Well, two of them are personal connections and relevance. With that in mind, nonprofit fundraising strategist and trainer Nancy Schwartz, publisher of Getting Attention, shared "5 Ways to Get Relevant and Get Personal" with donors and supporters in the October 2013 issue of FundRaising Success. Her advice: