Engage Conference Spotlight: 5 Ways to Get Personal and Get Relevant

1. Include your name (or your organization’s spokesperson’s name) in your e-mail “from line” when you send bulk e-mails from your organization.
2. Make your own name more personal in your professional e-mail "from line."
3. Be yourself in the tone and style of your writing.
4. Share more of yourself than you currently do, in keeping with the culture of your organization and the preferences of your community.
5. Close your communications with a memorable goodbye, featuring your signature (a low-res graphic is easy to pull into e-mails or letters) and a photo when it makes sense.

Schwartz will facilitate the roundtables on melding marketing, branding and fundraising with City Harvest's Heather Wallace.