Engage Conference Spotlight: Content Marketing for Nonprofits

Content marketing has been garnering a lot of attention in the both the for-profit and nonprofit communications space. That's because content marketing can do so much for marketers: engage, enlighten and drive action.

In her book, “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money,” fundraising consultant Kivi Leroux Miller, president of Nonprofit Marketing Guide, offers a guide on how nonprofits can utilize content marketing to engage donors and enhance fundraising. For our November issue, Leroux Miller spoke with FundRaising Success about "Content Marketing for Nonprofits."