Engage Conference Spotlight: Cows and Chickens and Naked Celebs! (Oh My!)

In our January 2009 cover story, "Cows and Chickens and Naked Celebs! (Oh My!)," Steve Kehrli and his colleagues at PETA discussed the animal welfare organization's in-your-face campaigns that get noticed … and get donations.

Steve, the development director at PETA and a member of the FS Editorial Advisory Board, will lead the "Magic of Multichannel" roundtables at Engage.